Rory Sutherland (Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman, Ogilvy Group UK…) apart from having a very wide business card, has some interesting things to say about the human psychology of buying things. The weirdness in people’s heads when deciding whether to buy stuff, is also known as ‘behavioural economics‘. Or perhaps ‘Freakonomics’ if you’re really trendy/nerdy (trerdy?). Rory’s written an interesting blog article on the opposing buying styles of Maximers and Satisficers.
ARE YOU A MAXIMISER OR SATISFICER?
Maximisers search out the best, most obscure or interesting of things to satisfy their vision of themselves as experts and different from the hoy polloi. A more common (yawn) business speak term could be “Early Adpoters” or the “bleeding edgers”. These are the people who bought the very first iPhones to play their obscure music on, who like driving ze Technic German automobiles, holiday where you first need a first aid course and eat only from recommended restaurants. No one is a true maximiser in all things of course, as the effort required to (more…)
