often simple design is the best design
The weekend saw the introduction of the new Gu Christmas Bauble Range which we designed – our simplest project this year. Gu already knew what they wanted and just needed it “Realised”.
It started with a (more…)
When developing a new idea it’s crucial to keep your idea secret especially in the early stages. This is vital for 2 reasons; one to avoid other people copying your idea, secondly if you want to patent your idea it cannot be made public before doing so.
In order to develop your idea, sometimes you will need to (more…)
We always start our day with a nice cup of hot brown nectar to get the creative juices going. Today we received our new flavours of clipper tea to try. Not only do we love the tea clipper produce we also love the branding and packaging; Fun, honest, natural and giving you the sense of real local tea. Great job guys, we will keep you updated on which is our favourite.
We all enjoy receiving packages in the post and at Realise we’ve just signed for the delivery of our brand new Product Design Case Studies & Services List. If you want a copy of our case studies all you need to do is get in touch and tell us about your next project.
We have also still got a new supply of our unique Realise Design Idea Capture tools. Handy for on the go or at the desk to capture those all important ideas. A quality HB pencil in an easy to see Realise orange, ideal for quick retrieval when new ideals spring to mind. Again get in touch to receive one of these sought after tools.
Our good friends from Wonder Vision have just made us aware of this awesome piece of product design, taking an object which not normally associated with luxury and making just that. We like this, would be pretty sweet if it lit up too.
Press release from Porsche:
Purist design combined with high-end materials: The iconic style credo of the Porsche Design luxury brand is reflected at its best in the brand new Shisha. As part of the Porsche Design World Collection the Shisha will come to the worldwide Porsche Design stores from end of July. It will be available with immediate effect exclusively at the lately opened Porsche Design shop-in-shop at the world famous Harrods department store in London, Knightsbridge.
The extraordinary Porsche Design Shisha combines high-quality materials such as aluminium, stainless steel and glass with the timeless and unique design approach of the luxury brand. Puristic and stylish at the same time. The Porsche Design Shisha is made in Germany and stands at a height of 55 centimetres. It only shows a discreet branding on the aluminium top of the Shisha and comes with a long flexible tube made out of TecFlex material, which is also used for the classic Porsche Design TecFlex writing tools.
The Porsche Design World Collection is dedicated to a united global community and consists of a number of exclusively designed products. Besides the Shisha the assortment contains chopsticks, a tea and soup set as well as a few fashion items such as a jacket, polo shirt and a silk scarf.
The lately opened 55 square-metre shop-in-shop at the world-famous department store Harrods in London offers the full range of Porsche Design products. It is situated in the opulent surroundings of the Knightsbridge store’s vision and sound department at the 3rd Floor’s Millionaires Gallery.
Porsche Design is a luxury brand with a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional, timeless and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, electronic products, a men’s fragrance line as well as sports apparel and a fashion collection for men and women. All the products under the brand are designed at the Porsche Design Studio in Zell am See (Austria) and are available worldwide in the company’s own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers.
At realise were working on a bit of a proposition for Old Spice and have been loving Old Spices new facelift, giving P&G a high five for successfully achieving one of the hardest tricks in marketing; to reposition a familiar brand. In the studio we loved researching this brand and watching these hilarious adverts: Enjoy!
Edit from Andrew: Note the Norton Commando in the pool = Double cred to P&G. Maybe I’m going to start using my Dad’s aftershave! ( I can still remember the 1970′s Old Spice surfing adverts from the bike’s era – Yikes)…
In this guest article, Steve Douglas, creative director at The Logo Factory, shares an experience when he lost a client by not charging enough.
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Would anyone ask their plumber to work for free? The same goes for your mechanic. Your accountant. Lawyer. Heck, even the kid that cuts your lawn on a Saturday morning for ten bucks. When it comes to design, it seems lots of people aren’t similarly predisposed, and requests for free work, spec work and discounted work are the rule rather than the exception.
I’m not sure why that is.
Maybe because most end-of-project tasks are carried out on a computer there’s a notion that any design task only takes a few minutes and there’s some magical “design this” button. Or perhaps it’s because design isn’t what most designers do, but what they are, that leads to a perception that because (in theory) we enjoy what we do, we shouldn’t expect to get paid for the time we spend doing it.
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