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Archive for the ‘Branding’ Category

New Scientist Catches The Realise Buzz

Wednesday, March 24th, 2010

Here at Realise we are very pleased about our latest magazine fame! New Scientist has written a fantastic piece about a recent product we have been working on which we refer to as the ‘Bee Hotel’. Working alongside ML Electronics, we designed and manufactured a bee training device designed to reward groups of bees with a syrup solution when they detect particular smells.

Bees have a fantastic sense of smell and after a few hours of using the bee hotel, they learn to associate the reward with the odour. The product is currently being tested by UK biotech firm Inscentinel. Have a read of the full New Scientist article, page 19 issue 2752, or read our previous blog article about the innovation & design of the Bee Hotel.

Apple Tablet Almost Here Or Almost There?

Wednesday, January 27th, 2010
apple-tablet-oled_w500

You may have caught some of the buzz about the Apple’s impending new product development announcement. Since Steve Jobs gleefully demo’d the first iPhone, the tech world has got slightly flustered every time Apple books a venue for more than 20 people.

This evening (UK time) Apple will announce what is slated to be a new Tablet computer. At this stage it’s 99% sure to be a new Apple Tablet, like this one mocked up on the T3 Site.

I’m really interested to see what they come out with, for three reasons:

1. Since buying a Toshiba Tecra tablet PC to experiment with sketching design concepts, I’ve been intrigued and frustrated by tablet computers. In typical Microsoft style, the tablet PC had some brilliant bits like the handwriting recognition, but overall it was really just some pen interface stuff tacked onto the top of windows, making it inappropriate as a touch sensitive user interface and disappointing as a user experience. So I’m very interested to see what the masters of user interface innovation have come up with. Remember it was Apple who originally invented the Mouse and the drag and drop Desktop metaphor we use so much today. They’ve certainly been busy over the last few years submitting a lot of  patents for touch sensitive interfaces. With incredible timing the USPTO have actually today granted a patent for a proximity-sensing touchscreen.

Diagram from Apple's latest Patent for proximity sensing touchscreen.

Diagram from Apple's latest Patent for proximity sensing touchscreen.

2. I’m also hoping to see Apple remain loyal to it’s creative customers and for this to be a fantastic electronic sketchbook. I actually really liked sketching on the tablet PC. Everyone has different opinions about this, but I always found it much easier to sketch directly on the screen of the tablet PC, rather than use a graphics tablet, where my hand’s moving on the desk while I look at the results on the screen a couple of feet away. I’m not holding out much hope on the graphic drawing ability though, as Apple will inevitably have made compromises to reduce cost. I imagine they will have prioritised functionality like mobile internet connection to download ebooks, which has more mass market appeal and will leverage iTunes to sell books. This little old product designer will be disappointed though if it’s no good as an arty farty tool.

3. Finally I can’t wait  to see what kind of lovely thing they’ve come up with this time. Apple are such a good example of a company that really ‘get’ what good product design is for and I love them for their bravery. It will be fascinating to find out what their strategy has been in selecting the balance of functionality and features. I suspect it will be a lot like the iPhone and have some crucial missing component (like the G3 was missing from the fist iPhone), and this one will only be  a “nearly there” product leading to the fully awesome version 2 next year.

So let’s see what happens in the next few hours! We’ll report back what we find.

Majority Buy “Not Bad” Products - Shock News!

Sunday, December 20th, 2009

Rory Sutherland (Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman, Ogilvy Group UK…) apart from having a very wide business card, has some interesting things to say about the human psychology of buying things. The weirdness in people’s heads when deciding whether to buy stuff, is also known as ‘behavioural economics‘. Or perhaps ‘Freakonomics’ if you’re really trendy/nerdy (trerdy?). Rory’s written an interesting blog article on the opposing buying styles of Maximers and Satisficers.

ARE YOU A MAXIMISER OR SATISFICER?

Maximisers search out the best, most obscure or interesting of things to satisfy their vision of themselves as experts and different from the hoy polloi. A more common (yawn) business speak term could be “Early Adpoters” or the “bleeding edgers”. These are the people who bought the very first iPhones to play their obscure music on, who like driving ze Technic German automobiles, holiday where you first need a first aid course and eat only from recommended restaurants. No one is a true maximiser in all things of course, as the effort required to  (more…)

Realise Has a Lesson in Business Development

Thursday, October 15th, 2009

Today we welcomed our new employee Fiona to the office. About 6 months ago Fiona approached us for advice on how to move from teaching teenagers Product Design and get ‘into’ the business of Product Design. After lots more discussion on the subject we offered Fiona the position of Business Development Manager, and fortunately she accepted. Amongst many other things, Fi will be developing new and existing client relationships, getting to grips with e-marketing and most importantly making sure that we all get paid on time! (more…)

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