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‘Innovation Insight & Advice’ Posts

Successful Project Manager: 4 Key Traits

Friday, April 27th, 2012

product design and innovation project management

Have you ever invested time in researching or testing project management systems? Because these overlap with so many related areas of business like customer relationship management or accounts, it can quickly become a nightmare. Recently researching project management systems I came across an excellent post on the Copper Project Blog which reminded me of a key point: it’s vital to get the basics working first.

With technology we can get bamboozled comparing features, when, to use a car analogy, getting from A to B safely has got more to do with the driver’s skill than the safety features of the car.

So with that in mind, I wanted to outline four traits that I think “makes a good project manager”, inspired by Ben’s article on the Copper Project blog, and based on my own experience of managing product design projects, and working with some great project managers. So here goes – these four traits are:

 

1 – Honesty and integrity:

 It might seem obvious, but being honest without upsetting everyone is a hard trick to pull off. Studies show that people most admire leaders who are honest and act with integrity. For instance one of the best things you can be known for as as project manager is always doing what you say you’ll do. This is really tough in design where often venturing into the unknown you’re constantly discovering new challenges which trip projects up. So when the going gets tough it’s vital that the Project Manager sticks to their principles, remains honest and open about any difficulties – staying focused on helping people solve the problems rather than pinning blame. When people see you’re being consistently honest and genuine they get a comfortable feeling that they can trust you, and will likely follow you anywhere.

 

2 – Big Picture Thinking:

 Good designers and project managers need to be able to fit all the details into the big picture. People who are more detail focused can find this difficult. More than just having a broad general knowledge of the subject – the project manager must also understand how this project fits into the business goals and most importantly care about everything and everyone affecting that picture.  This doesn’t mean micro managing every detail, but they do need to obsess about knowing where everyone “is at” compared to the plan. They must be able to know as soon as any problems appear and know how to help their people solve those problems.

 

3 – A high tolerance for uncertainty:

Often project managers who have come from a technical background can find it very difficult to work through situations where there are no clear answers. Most technically oriented people are accustomed to precision, detail and lots of information. This is where designers are more comfortable, being trained in using creativity and used to working with “messy thinking” as a way to explore solutions. These are situations where you have to take risks, making assumptions or decisions without enough information, perhaps based on contradictory data or differing “gut feel” opinions. A good project manager will be able to probe the situation to see where they can find definite answers – perhaps by asking difficult “why are we… ?” type questions, then be prepared to accept the “floaty bits” and live with making “good enough” decisions. Sometimes you just have to prepared to go with it, keeping it in mind for it to be resolved later. As the project progresses, it can easily change direction often making that “critical decision” irrelevant anyway! It can be a difficult balance between being too laissez faire and risking making mistakes, or being too uptight and holding back innovation and progress.

 

4 – Flexibility and lack of ego:

 Following on from the uncertainty of projects is the ability to handle change. Projects will inevitably change direction and it is vital that a good project manager can run with this and is happy to redirect everyone’s effort mid project as new ideas and information are discovered. There’s no point getting upset if a particular design approach is shown to be wrong perhaps when a prototype fails to work. It has to be seen as useful information on the way to getting the right result. It is particularly important that the project manager never gets emotionally wedded to any one idea – especially when it’s theirs! This is a mistake you often see inexperienced PM’s making on “The Apprentice” TV show, where they can’t let their “brilliant” idea go even when other people start to spot problems with it. A good project manager knows that it is irrelevant who an idea comes from or how much effort has been invested in any particular direction – the important question is does it still serve the larger aims of the project… Which brings us full circle back to the need for ‘honesty‘ and ‘seeing the bigger picture‘.

 

In Summary

In reality, I think good project managers need a wide range of people and planning skills, knowledge of technology and an understanding of business – alongside some solid personal traits.

A good PM is the glue that binds the team and channels the communication, having to handle tricky semi-technical, semi-commercial conversations with the client one minute, helping a team member solve a gnarly technical problem the next and being able to wrap it all up to report progress to management at the end of the day.

It’s a tough job, which requires bravery, clear thinking and persistence – one which I believe is very often underrated.

Perhaps you are a project manager or have worked with some really good (or bad!) ones? I’d really like to hear about your experience and views of these traits. Please do share your thoughts with our readers in the comments:

Non Disclosure Agreements (NDA) – Protecting your idea or invention

Monday, December 12th, 2011


Protecting your idea: Non disclosure agreement

When developing a new idea it’s crucial to keep your idea secret especially in the early stages. This is vital for 2 reasons; one to avoid other people copying your idea, secondly if you want to patent your idea it cannot be made public before doing so.

In order to develop your idea, sometimes you will need to (more…)

Product Design Advice from Steve Jobs: can you launch a product?

Monday, December 5th, 2011

Wondering whether to launch a new product? Feel the need to change the world, but not sure that you’re worthy? Perhaps you’re just waiting for some kind of sign, some words of wisdom from a bearded guru. Well here you go – in the words of Steve Jobs:

…Life can be much broader after you discover one simple fact. And that is everything around you that you call life – was made up by people that were no smarter than you. And you can change it. You can influence it. And you can build you own things that other people can use… Once you learn that, you will never be the same again.

Best if you watch Steve tell you this though:

Innovation: Paying for Creative Services

Thursday, October 27th, 2011

Hi there lovely clients… OK, I am going to take a bit of a risk here and show you a video which I think you might not like, but which you should see.

We all like getting a bargain. Driving a bargain makes us feel in control of our lives. Being able to bask in your own great tough beat style negotiating skills is really really clever right? Or is it?

What are you really trying to achieve long term? Do you really want to save a few pounds now and annoy your designer? Or would you rather be foresighted enough to build a trusting creative relationship – making your designer want to put their soul on the line for you, burn the midnight oil and deliver a crash hot profitable work that makes you long term wealth?

Well watch this, and get an insight what it’s like for us when more short-sighted clients (not like you of course) get confused about why we create good work for them… Enjoy :)

Innovation: Why question the brief?

Tuesday, September 13th, 2011

In my wide design experience over the last 15 years, since graduating, I have worked in graphic design, product licensing, packaging, the printing industry, design management, and now more specifically product design. I have watched a variety of companies I have worked with struggle to grasp what really makes projects successful, and none of them create mind-blowing solutions to a brief – without challenging the brief and thinking outside of the box.

A brief is often seen as final when they arrive on your desk – set up as a straight jacket on creativity. They answer themselves, and when reading between the lines you quickly see that what your client wants is a visual solution to some very clear instructions: the client wants the creative to simply become an extension of their own arm. Some creative businesses take the naive, or easiest route, and answer the brief as if they were just that – a creative appendage.

90% of people you speak to on a daily basis would admit to enjoying art, or drawing or painting when they were at school, but ‘don’t have time for it these days’. This generates a dichotomy. The client has asked the agency to create something, whilst the client quietly believes they could do it themselves with the right tools and time.

By default, over the years this has created agencies that are scared to question the brief, at fear of annoying the ‘creative’ client, or even worse are trained to simply answer the brief, because ‘the client knows best’. This is of course not true, as an agency’s job is to THINK creatively, rather than just BE creative. Having an interest in ‘art’ and being handy with a pencil or brush is lovely, but when we are paid to be creative it involves every part of the project. In the same way, believing they know their industry, be it technological, medical or otherwise, isn’t justification to ‘take the client’s word’ for anything. Sometimes working in a particular industry for a decade or two can close your mind to broader thinking and problem-solving, and looking from the outside/in can often give many more answers to problems than the client could ever imagine.

Why do you do it like that? Why is this brief required? What is the objective and end-game? What happened before this brief? Creative thinking is a critical part of our process, before pencil hits paper, or mouse gets clicked!

There is nothing worse than finding a solution to a problem only to discover that the problem wasn’t actually a problem in the first place, or just as bad, the problem you want to tackle is not actually the biggest problem. We would hate to create a product from a brief, and hear that the product looked great, and functioned perfectly, but wasn’t selling because the client now realised it missed the point entirely!

We approach every brief with caution. What is being asked of us? What instigated the brief? We look at a brief from the side rather than straight on, and put in the research first before any designing is done. The last thing we want to do is cost our clients money on design when we can help them focus and hone their brief more specifically to ensure that the  client gets the best results for their design£s as possible. We want to add value to the project and to the solution.

For example, we are currently working on a medical project that came with a clear brief for the device. But before even sketching ideas we are spending time researching the industry sector, observing people in the workplace where it will be used, and talking to potential users, buyers and managers to make sure we’re actually designing the right solution for them. We could simply read the brief, design a product, and then raise an invoice. We prefer to challenge a brief, design the right solution and raise some excitement! (and then an invoice).

Realise News: Creative Solutions

Friday, August 12th, 2011

As budgets get cut within big and small business, and managers and directors seek to trim the corners off their expenditure, the creative element to their business plans often get targetted.

Marketing plans, printing schedules, and even product launches get put back until departments are certain they really are needed, and eventually the business is desperate for the advertising/brochure/product to be released! By which time it could all be too late…

During a recession, so many businesses decide to stop their new launch of product B. They sit tight and hope to ride through the storm and exit the other side relying on product A. But if so many businesses are doing just that, isn’t that the perfect time for your business to push on? When your competitor is silent, make sure your business shouts the loudest, and launch that new product to all your existing customers, and clean up!

Return to all your reliable dependable customers with your new or redeveloped product and show them exactly how your business is growing even in times of austerity. Give them the confidence in your brand and business, rather than reaching out to that bunch of tricky new customers with the same tired product you launched all those years ago. New customers are three times more costly to find than existing customers are to keep. Continue to launch that new product, or relaunch. Design that new brochure or website, and market your business just as you had always planned in the beginning.

Nothing has changed about your business has it? It’s still the best isn’t it? You still want it to be the most renowned in your industry? Well now is the time to continue with your message and not shy away. When we exit at the other side of this downturn, your message has then been consistent, and your business has continued to strive forward whilst others have hidden under a pillow. Never forget your marketing mix, and the message you had always planned.

We all know that you have to be careful with costs when times are hard, and in fact all the time, but there is no need for extreme measures unless you want your customers to forget about you?

Innovation School: Trial & Error

Friday, August 5th, 2011

Many companies believe that finding the perfect solution rests on employing genius staff. The final ultimate solution from experts. Quite often this can find success, but as product designers, we know, as do most entrepreneurs and those with inventive minds, that trial and error often finds solutions that you would never have expected to work as well as they do.

Trial and error is the natural process for conceptual creation, and if there was always one solution, then creativity itself would be redundant. By using knowledge, and investigation, coupled with inquisitiveness and research, trial and error, in our experience, is a natural and very effective means to an end.

This talk, filmed only last month, explores just this notion. That even the biggest companies use the method we use here on a daily, and even hourly basis. It’s argued that trial and error isn’t efficient, but when the ‘god complex’ presents businesses with a very cleverly justified, but faulty or failing product, they almost always return to the drawing board, and start sketching out ideas – ‘trial and error’ !

Innovation School: some tips and guidelines

Tuesday, August 2nd, 2011

We have had a lot of new inventors and entrepreneurs contact us recently. It must be Summer months, spawning all this creativity!!

Whilst some ideas simply stumble upon success, with investors and buyers jumping on board early in their life, the majority of successful innovations follow a simple but clear path to commercial profitability.

Did you know that 88% of ideas fail to make it to market, regardless of whether they are spawned from a start-up business or an experienced multi-national. Why? Because 78% of those companies don’t have an innovation method: a structured process to encourage and cultivate innovation. By innovation, we don’t mean creativity either. Creativity is the heart of innovation, but without an innovation process, it is random and uncontrollable. Creating products compelling profitable products that fulfil real user needs, requires a system that is structured, controllable, and measurable. Innovation can be structured and controlled to ensure that ideas become successful or at worst measured in some way to decide to reject them.

Innovation encourages and cultivates good ideas, and profitably brings the resulting ideas to the market place.

To ensure that ideas become successful, there are seven key general markers to follow:

1) Discover/uncover emerging needs or expectations

2) Create the idea to fill the need

3) Feasibility test the idea

4) Make the new product

5) Communicate the value of the product to the consumer

6) Deliver the product

7) Collect the consumer’s feedback to the product and use it!

Naturally each point above is a huge task, and this is a very succinct overview. Every single number from 1 to 7 requires a huge amount of thought and time put into it to give your product a fair chance. Realise Design can help with every part of this process of course,but have you thought about these pointers?

If you follow the above 7 points, and your product is efficient, low-risk, manageable, repeatable, competitive, and reliable, you may just have a great innovative idea!

a wall of creative product design

Of course, having an idea in the first place that you instinctively feel has appeal is a fantastic place the start. But go through our lists above, and watch the clips below from Engineering.com – then please do give us a call! We’d love to hear from you and help you every step of the way!

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