Augmented Reality (AR) is a hot topic, but one that has for some time been considered too futuristic and advanced for us tech followers to get on board with. However, AR is now becoming more real thanks to some well known companies using the technology to their advantage.

Augmented Reality Application - Image Courtesy of Wikimedia

Augmented Reality works on the basis that elements from the physical real world are combined with virtual computer-generated imagery thus creating a mixed reality. By using this advanced technology, the information that surrounds us in the real world can become interactive and easily used digitally.

AR is interactive in real time and registered in 3D, therefore we can harness this technology without difficulty into our everyday lives. We can now see AR being used in sport, film, documentaries and video games. The technology can enhance our viewing pleasure for (more…)