We always start our day with a nice cup of hot brown nectar to get the creative juices going. Today we received our new flavours of clipper tea to try. Not only do we love the tea clipper produce we also love the branding and packaging; Fun, honest, natural and giving you the sense of real local tea. Great job guys, we will keep you updated on which is our favourite.
At realise were working on a bit of a proposition for Old Spice and have been loving Old Spices new facelift, giving P&G a high five for successfully achieving one of the hardest tricks in marketing; to reposition a familiar brand. In the studio we loved researching this brand and watching these hilarious adverts: Enjoy!
Edit from Andrew: Note the Norton Commando in the pool = Double cred to P&G. Maybe I’m going to start using my Dad’s aftershave! ( I can still remember the 1970′s Old Spice surfing adverts from the bike’s era – Yikes)…
A couple of months ago Realise were awarded the contract to re-brand and build a new website for Juniper Innovations, a leading IT consultancy in warehousing, logistics and IT strategy. We met their managing director Richard Knight when we worked together on a new product distribution assessment.
At some point during that project Richard and our MD Andrew ended up in a hot debate on the value of branding, after which (more…)
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